eBook
Investment Banking: What to do when your customers demand more
![Investment banking - challenge one](https://neosnetworks.com/wp-content/uploads/2020/06/Investment-banking-challenge-one.png)
It’s vital for investment banks to act with customers at the core of their business, and move from a product push approach to a partnership of equals.
This will enable them to respond to customer expectations in a more focused way, driven by a change of culture throughout the organisation, to invest in and ensure effective relationship management.
Read our eBook to find out why it is vital for investment banks to move from a product push approach to a partnership of equals.
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