Investment Banking: What to do when your customers demand more

It’s vital for investment banks to act with customers at the core of their business, and move from a product push approach to a partnership of equals.

This will enable them to respond to customer expectations in a more focused way, driven by a change of culture throughout the organisation, to invest in and ensure effective relationship management.

Read our eBook to find out why it is vital for investment banks to move from a product push approach to a partnership of equals.